A quality content marketing strategy converts into Sales every time.
Content Marketing is a strategic marketing approach aimed at creating and distributing valuable, consistent and relevant content to attract a targeted audience.
The objective of this is to improve your visibility in the search results and in turn lead to increased sales.
Instead of pitching products or services you are educating the buyer by delivering information that makes them more knowledgeable.
This stems from the belief that by delivering constant and ongoing valuable information you are building up trust and brand awareness with your target audience and will ultimately be rewarded with their loyalty and business.
Now one thing to note with this strategy is that content alone will not suddenly give you a flood of unlimited visitors to your website. You need to get out there and actively promote your new content. This could be by sharing on all the relevant Social Media channels, using some well crafted Adwords campaigns or perhaps paid advertising on Facebook if that is where your target audience hangs out.
Here is a superb guide on how to setup Adwords. Follow along with this guide and you will be up and running no time at all. The beauty of Google Adwords is that once your campaign is approved you can have access to new targeted traffic almost immediately.
It’s then up to your sales team to convert this traffic into leads and then sales…
You need to get out there and actively promote your new content. This could be by sharing on all the relevant Social Media channels, using some well crafted Adwords campaigns or perhaps paid advertising on Facebook if that is where your target audience hangs out.
This could be by sharing on all the relevant Social Media channels, using some well crafted Adwords campaigns or perhaps paid advertising on Facebook if that is where your target audience hangs out.
There are opportunities all over the internet to get your content in front of the right people – you just need to know where to look.
Perhaps mention some key influencers in your content and ask them for a quote or for a piece of advice that you can include in the post. Once it’s published then notify the influencer who gave you the quote and ask them to share it with their followers. This method alone can give you an immediate boost in visitors to your site.
Maybe write up an expert round-up and include tips and advice from the most popular bloggers in your target market. This generates huge numbers of social shares if the post is on message.
Think about the last time you browsed the internet.
Did you notice any of the ads placed on the pages you visited? Did you notice the ads all over the search results?
Did you click on any of them deliberately?
The answer is most likely no.
We have become conditioned to ignore these ads now and can happily surf away without ever feeling the need to click on any paid advertisements.
Let’s take another example. Do you have satellite TV?
Do you often record programs so you can watch them later and skip through all the ads that accompany each broadcast?
Be honest now
The smart marketer understands that traditional marketing methods are changing and becoming less effective by the minute. Thought leaders in this space such as
Thought leaders in this space such as Seth Godin and hundreds of other marketing professionals have stated that content marketing isn’t just the future, it’s the present and that you should change strategy or you will miss out.
Content marketing should be a major component of your online process. This can be done through one or more of the following:
Social media marketing: You really need a quality content marketing strategy before you start promoting your business on social channels. At yourweb, we can set up all your social media profiles and link them back to your business, help you with promotions or manage the social channels for your business.
SEO: Your online business will be rewarded for publishing quality relevant content consistently. This will, in turn, lead to better rankings in the search results. SEO is one of our key strengths and we have a team of experts on hand to help improve your online ranking.
Inbound marketing: Having the right content is key to driving inbound traffic and lead generation. At yourweb have access to some of the best content writers who consistently deliver quality content for our customers. If you are struggling to create relevant and consistent content then get in touch today.
Content Strategy: A key strength of ours is content strategy. We have the expertise to understand how and what your potential customers are searching for when they go online.
We need to make sure that your content gets in front of these web browsers and converts them into customers for you.
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