Content Marketing Ireland

A quality content marketing strategy converts into Sales every time.

Content Marketing is a strategic marketing approach aimed at creating and distributing valuable, consistent and relevant content to attract a targeted audience.

The objective of this is to improve your visibility in the search results and in turn lead to increased sales.

Benefits of Content Marketing

Instead of pitching products or services you are educating the buyer by delivering information that makes them more knowledgeable.

This stems from the belief that by delivering constant and ongoing valuable information you are building up trust and brand awareness with your target audience and will ultimately be rewarded with their loyalty and business.

Content Marketing Ireland

Now one thing to note with this strategy is that content alone will not suddenly give you a flood of unlimited visitors to your website. You need to get out there and actively promote your new content. This could be by sharing on all the relevant Social Media channels, using some well crafted Adwords campaigns or perhaps paid advertising on Facebook if that is where your target audience hangs out.

Here is a superb guide on how to setup Adwords. Follow along with this guide and you will be up and running no time at all. The beauty of Google Adwords is that once your campaign is approved you can have access to new targeted traffic almost immediately.

It’s then up to your sales team to convert this traffic into leads and then sales…

You need to get out there and actively promote your new content. This could be by sharing on all the relevant Social Media channels, using some well crafted Adwords campaigns or perhaps paid advertising on Facebook if that is where your target audience hangs out.

This could be by sharing on all the relevant Social Media channels, using some well crafted Adwords campaigns or perhaps paid advertising on Facebook if that is where your target audience hangs out.

There are opportunities all over the internet to get your content in front of the right people – you just need to know where to look.

Perhaps mention some key influencers in your content and ask them for a quote or for a piece of advice that you can include in the post. Once it’s published then notify the influencer who gave you the quote and ask them to share it with their followers. This method alone can give you an immediate boost in visitors to your site.

Maybe write up an expert round-up and include tips and advice from the most popular bloggers in your target market. This generates huge numbers of social shares if the post is on message.

Why is Content Marketing so important to your Online Business?

Think about the last time you browsed the internet.

Did you notice any of the ads placed on the pages you visited? Did you notice the ads all over the search results?

Did you click on any of them deliberately?

The answer is most likely no.

We have become conditioned to ignore these ads now and can happily surf away without ever feeling the need to click on any paid advertisements.

Let’s take another example. Do you have satellite TV?

Do you often record programs so you can watch them later and skip through all the ads that accompany each broadcast?

Be honest now.

The smart marketer understands that traditional marketing methods are changing and becoming less effective by the minute. Thought leaders in this space such as Seth Godin and hundreds of other marketing professionals have stated that content marketing isn’t just the future, it’s the present and that you should change strategy or you will miss out.

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