Why do I need a website audit in the first place?
Let me explain…
Getting to the top position in Google is no easy task. There are well over 200 different factors that Google looks at before it awards you with the coveted top position.
Follow all the rules and once you get there it opens the floodgates to traffic that you can convert into paying customers. Ignore these rules and your website will never show up.
We start by looking at the overall structure of your website. How pages are linked together, do these links even work or do you have dreaded broken links in your site – ever see a 404 error page when browsing your website? If so you need to fix broken links immediately.
We then start looking at page setup – Do you have the correct title length, the right descriptions or even a description at all.
Does your website load fast enough – Anything over a few seconds is a no go and most customers will just bounce off to the next result they see and never come back.
Have you looked at the content on your site lately – does it still deliver relevant content to your visitors, more importantly – does it deliver relevant visitors to your website or do you need to start conducting competitive research and add fresh content to your site
You have gone to the trouble of setting up a website so at least check if it is performing as it should. The main purpose of the audit is to identify issues and arm you with an actionable list of changes so you can boost your overall positioning in the search results.
Most of the issues we identify during the website audit can be fixed in-house if you have access to the backend of your website or you can talk to one of the team and we can take care of it for you. We offer very competitive hourly rates and don’t ever tie you into long term contracts.