Like everything in business, the right strategy will deliver results over and over again. What does that strategy look like for a website and how can you go about getting it right?
Having a great looking website is one thing, but unless it constantly delivers you leads and sales then it is a waste of time. You need to understand how SEO works and what it can mean for your business if implemented in the correct way.
Let’s look at Google for a second to understand why this is so important.
If you are in the top position of the Google search results you will get the lions share of clicks to your website. Anything after position 3 and the numbers drop off dramatically.
Your goal should be to take out top position and stay there. This is not as easy as it seems and the first place to start is with a decent website strategy. Overlook this and it doesn’t matter what you do to your website, it ain’t going to feature in the results.