So what exactly is search engine optimisation??? Search Engine Optimisation or SEO services describe the process used to determine the visibility of your website and where it is ranked in the search results.
This ranking is also affected by the quality and structure of the content on your website. When combined, these factors affect the ability of your website to rank well and be presented to people searching in an internet search engine.
NEED MORE CUSTOMERS FOR YOUR BUSINESS?
BUILD BRAND AWARENESS
FOCUS ON THE RIGHT CUSTOMERS
QUALIFIED SALES LEADS
LONG TERM IMPACT
BETTER CONVERSION RATES
MAJOR BOOST TO WEBSITE TRAFFIC
CONVERT WEBSITE TRAFFIC INTO CUSTOMERS
HIGHER RETURN ON INVESTMENT
Take the following example…
If you have a website that sells laptops, you would want that website to show up when somebody types ‘New laptop, or ‘I need a new laptop’ into a Google search bar. SEO services works to improve your ranking so that your website will show up in this search result.
The next thing to look at is Search Intent. What is the potential customer actually searching for when they find your product or service online?
Are they conducting pre-sales research or do they want to buy now? The key to this is understanding triggers in search terms and making your content relevant to those triggers…
It’s all about traffic. By traffic we mean the number of visitors you get to your website. The more traffic you get to your website the greater the potential to generate new revenues. To avail of this traffic you need to get your site ranking well and in front of those customers searching in Google or other popular search engines.
A recent study shows that if you are on page two of Google search results you capture about 15% of the total clicks – these clicks could be visitors to your website. The top three positions on page one capture about 60% of clicks. The website that ranks in the number one position will get about 35% of all clicks.
So what can yourweb do to help your business get noticed?
SEO Services Ireland
Getting your website to rank well in Google is quite a complex task. There are many factors that influence where you sit in the results. We have tried and tested methods to review and improve your positioning.
There are no guarantees with any SEO services but by sticking to the rules and customising a solution for your business, we will work towards getting the results you need to capture a bigger share of the market and generate more revenue.
Getting these results does not happen overnight.
You need to invest in a quality SEO service that will work with you to get the best possible long term results for your business.
The first thing we do as part of this process is run a baseline audit of your company website.
This gives us a starting point. Combine this with targeted market research and analytics and we will then formulate a safe actionable plan to move your business up the search results.